What is sports psychology?
Sport and Performance Psychology Professionals help individuals work on cognitive skills that assist them in elevating their physical performance and output.
In life, individuals or members of groups deal with obstacles, adversity, and setbacks regularly in their personal and work lives. Unfortunately, these hindrances delay individuals and groups from maximizing and reaching their full potential during physical activity.
Sport and Performance Psychology consultants help increase an individual's cognitive focus by assisting them in understanding the effects psychological factors have on physical and motor performance. Psychological development by participating in physical activity can lead to improved health and a better overall well-being.
Mental Performance Consultants
Ed Hurtado
Co-Founder, Consultant, M.S.
As Co-Founder of Quest Mental Performance, Ed Hurtado earned his Master's degree in Sport and Performance Psychology from California Baptist University, 2021. Prior to that, he received his Bachelor's degree in Kinesiology from California Baptist University, in 2020.
Ed has served several years in athletics as an athlete and as a coach. From 1995 - 1997 he played collegiate baseball at Riverside Community College. He finished his college baseball career at the University of California in 1998, where he was a Political Science major. He was drafted by the Anaheim Angels in the 1998 Major League Amateur Baseball draft. He spent two seasons with the Angels organization before he left baseball to begin his career in law enforcement.
Ed graduated from the Riverside County Sheriff's Office, in 2000. He spent 2 years with RSO before transferring as a Police Officer with the City of Corona Police Department, where he would spend the next 14 years prior to his retirement.
Ed has also served as a baseball coach at the youth/club, high school, and college levels. He is currently serving at Mt. San Jacinto College, where he is the pitching coach, strength and conditioning coach, mental performance coach, and college recruiter.
During Ed's time spent in law enforcement and coaching, he saw the growing demand for mental performance consulting and the benefits it has on elevating an individual's performance. Ed has conducted team presentations and one-on-one with individuals, working on various components such as stress and anxiety management, goal setting, and team cohesion/communication, among other topics.
It is these experiences that have led Ed to help co-create a business that is focused on assisting individuals who seek development and want to implement these skills in the areas of sports, education, public safety, and business. Ed is excited to help clients that seek to enhance their mental performance and wish to utilize these tools to achieve their own personal growth.
Alejandro Fonseca
Co-Founder, Consultant, M.S., MPM
As Co-Founder of Quest Mental Performance, Alejandro Fonseca earned his Master’s in Sport and Performance Psychology from California Baptist University in 2021. Before that, he graduated from California State Polytechnic University-Pomona with a Bachelor’s degree in Kinesiology in 2015. In addition, he obtained his Mental Performance Mastery Coach Certification in May 2023 and is currently pursuing his Certified Mental Performance Consultant (CMPC) credential through the Association for Applied Sport Psychology.
Alejandro also has numerous years of experience as a health and wellness coach. In that role, he worked with clients one-on-one to educate and develop healthy wellness and fitness goals to improve overall health and performance. He also interned for the County of Riverside HIV and AIDS program, where he developed the program’s first bilingual educational PowerPoint in both English and Spanish.
As a Mental Performance Consultant, Alejandro has worked with various athletes and teams, including soccer, softball, cheer, stunt, baseball, cross country, track and field, golf, and boxing. In 2025, he served as an assistant baseball coach and mental performance coach for a junior college program, helping players develop both on-field performance and mental toughness.
He also works with middle school students through another mental performance company, using sports and play to teach self-regulation and foundational mental skills. In addition, he has experience working in academic settings, helping students develop mental skills to improve confidence and performance in the classroom.
Alejandro has also coached soccer at the middle school and high school levels and has played competitive soccer at the collegiate and semi-professional levels.
Certifications:
- Mental Performance Mastery
Brian Cain Peak Performance, LLC
Issue May 2023
- SafeTalk Suicide Alertness
Living Works Education
Issued May 2015
-Counseling on Access to Lethal Means
ZeroSuicide Institute
Issued Jan 2021